My Work

Welcome to my project page! Here, you'll find the context and background of my latest work at Envox Media, where I had the opportunity to apply and enhance my skills as a UI/UX Designer. Below, I share detailed insights into my projects, showcasing my contributions and the impact of my designs.

User Research

Summary

Our user research involved a comprehensive approach, including qualitative methods such as interviews and surveys, coupled with quantitative data analysis. Initially, we assumed certain pain points and preferences for our target personas based on their demographics and psychographics. However, through our research, we gained valuable insights that challenged these assumptions. We discovered nuanced pain points such as limited understanding of digital marketing, time constraints,competition and lead generation challenges, and tech overwhelm.These insights prompted us to reevaluate our design strategies, emphasizing user-friendly interfaces, streamlined workflows, targeted marketing strategies,and simplified technology to better address the diverse needs of our users.

Pain Points

1. Limited Understanding of Digital Marketing: Design user-friendly and educational elements to empower users like Alex to navigate digital marketing complexities effectively.
2. Time Constraints: Implement streamlined workflows and automation features to help users like Sarah save time in their digital marketing efforts.
3. Competition and Lead Generation: Design targeted and data-driven marketing strategies to help users like Ryan stand out in a crowded market and attract high-quality leads efficiently.
4. Tech Overwhelm: Simplify complex technology and offer guided onboarding experiences to alleviate user anxiety and improve usability for users like Alex.