Case study
Activision
AI-powered playtest analytics dashboard

Activision
An AI flags anomalies in playtests, but researchers couldn't trust or act on what it found. See the dashboard that closes that gap.
Playground now contains exploratory and side projects.
Case study
AI-powered playtest analytics dashboard

An AI flags anomalies in playtests, but researchers couldn't trust or act on what it found. See the dashboard that closes that gap.
Case study
Making enterprise AI easier for sales teams

Sellers were writing their own prompts by hand instead of using the AI built for it. See the redesign now shipping across Slack, Copilot, and Claude.
Case study
An AI agent that knows when to ask a human

When should AI act alone, and when should it ask a human? See the escalation logic designed to make that call.
Case study
Bringing ASL translations to YouTube

YouTube has no built-in ASL support. See the research with Deaf and hard-of-hearing viewers behind a pattern that could change that.
Case study
Reimagining Canvas AI teaching assistant

Before redesigning Canvas's AI assistant, I had to know how to prove it actually helps. See how the experiments were scoped.

Co-founded the brand and designed the shopping journey end to end, cutting returns 28% and growing community engagement 45%.
Rebuilt Envox's site from the architecture up, lifting engagement 40% through tighter design-development collaboration.